B.L.A.M.E. Black Light Activated Makeup Essential B.L.A.M.E is a black light activated cream makeup used on the face and body to create unique fun designs. B.L.A.M.E. is super-easy to use, transfer-resistant and long-wearing. Avalilble in 6 vibrant blacklight reactive colors and packaged in a portable easy to use click pen. The mess-proof applicator tip allows you to apply makeup directly on hair and skin. Application: Just click and draw. Stays on all night but easily washes away with soap and water.